The show "The Summer I Turned Pretty" appears to be popular among millennial women, with many reportedly unable to stop watching it. Some outlets suggest that the show's appeal may be similar to that of another series, "Tell Me Lies", which also seems to have a captivating effect on viewers despite being labeled as a "bad romance". The reasons for the show's allure are not entirely clear, with some speculating about its themes and characters, while others focus on analyzing its details, such as easter eggs in the finale.