An Australian activewear brand, reportedly favored by celebrities such as Dua Lipa, Hailey Bieber, and Kylie Jenner, has gained popularity. The brand, which has been mentioned alongside a sell-out jacket and a massive sale, appears to be a notable player in the Australian activewear market. However, it is unclear what specific aspects of the brand are being highlighted, as reports also mention unrelated activities and endorsements of the celebrities involved.