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ITV won’t air in-game advertising during 2026 Fifa World Cup drinks breaks · NabkaNews

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ITV won’t air in-game advertising during 2026 Fifa World Cup drinks breaks

SportsPro·Mar 30

✦ NabkaNews BriefAuto-summarized from multiple outlets · verify with the source

ITV will not air in-game advertising during drinks breaks at the 2026 Fifa World Cup. The approach to broadcasting the World Cup, including advertising and coverage, appears to vary among networks. Some outlets have reported criticism of certain networks' handling of World Cup coverage, including the use of hydration break ads.

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View original report at SportsPro ↗