Intel is emphasizing the importance of software optimization in improving gaming performance, suggesting that it can help bridge the gap with competitors like AMD. Some reports indicate that up to 30% of cpu performance is not being utilized by modern games, and that software optimization is key to unlocking the full potential of hybrid cpus. The approach appears to be a response to AMD's 3D V-Cache technology, although the exact nature of the performance gap and the role of software versus hardware is not entirely clear.