Inside Oatly’s Bizarrely Brilliant ‘Lo-Fi and Slightly Unhinged’ Creamer Rebrand
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Oatly has rebranded its creamer with a "lo-fi and slightly unhinged" approach. The details of this rebrand are not entirely clear, but it appears to be unrelated to a separate development in which scientists identified a top vegan butter for shortbread. The connection between Oatly's rebrand and the vegan butter finding is uncertain.