There is a new era of long-wear makeup, with various foundations being tested and reviewed for their performance on different skin types and ages. Some outlets have identified top-rated foundations, while others are discussing the relaunch of certain beauty brands, such as Marc Jacobs Beauty, and the release of new products, like Estée Lauder's Double Wear foundation. The development of long-wear makeup is also prompting discussions about trends in the cosmetics industry, including the "skinification" of cosmetics.