The concept of what is considered "cool" is being questioned across various aspects of society, including social media, technology, and cultural trends. Some outlets are reporting on how certain things, such as the iPhone or Pride, may no longer be viewed as cool, while others are examining the idea of "cool" in the context of authenticity and changing consumer habits. The notion of what is cool appears to be evolving, with some things that were once popular now being seen as outdated.