JPMorgan has reportedly stated that bitcoin may be a more attractive long-term investment than gold. The firm has suggested that bitcoin's lower volatility relative to gold could make it more appealing, with some reports indicating a potential long-term price target of $266,000. However, the reasoning behind this assessment is unclear, with some outlets suggesting bitcoin's attractiveness is due to its own merits, while others imply it is because gold has recently outperformed bitcoin.