the phrase "july is the new january" is being used to describe the month of july in 2026, which is seeing a number of new releases and premieres. various outlets are reporting on new tv shows, movies, and other content that will be available in july 2026, as well as looking ahead to other events and releases throughout the year. it is unclear what specifically is meant by the phrase, but it appears to be related to the idea that july is becoming a significant month for new releases and premieres.