Reports are emerging about the over-the-top (ott) market, with various outlets providing statistics and forecasts on user numbers, advertising, streaming, revenue, and subscribers. The market is expected to experience growth, with some outlets providing specific data on the indian market and others offering global outlooks through 2026, 2028, and as far as 2034 and 2035. The reports also touch on the role of major platforms, such as youtube and netflix, in the ott market.