Li Ning’s Bold Move: World Sports Expansion with Curry’s Star Power

Modaes·Jun 8

This story is reported by Modaes. Read what other outlets are saying below, then open the original report for full details.

Full coverage

1

A single endorsement deal could transform the US and Chinese sportswear landscapes

eMarketer·Jun 2

2

With Stephen Curry Deal, Li-Ning of China Shoots for Global Sneaker Spotlight

The New York Times·Jun 2

3

Stephen Curry signs 10-year brand deal after Under Armour split

Cleveland.com·Jun 2

4

Steph Curry Signs Major 10-Year Partnership with Li-Ning for Curry Brand Expansion

Yahoo Sports·Jun 1

5

NBA star Stephen Curry signs shocking 10-year shoe deal

The Big Lead·Jun 2

6

The winners and losers of Steph Curry’s blockbuster move to Li-Ning

Tatler Asia·Jun 15

7

Steph Curry Signs New Sneaker Deal with Li-Ning

Complex·Jun 1

8

More than selling shoes: What Chinese sportswear giant Li-Ning is buying with Stephen Curry deal

CNA·Jun 12