Adidas has released a trailer for its 2026 World Cup ad campaign, featuring a collaboration between figures from football, music, and film. The campaign, referred to as "Backyard Legends", includes appearances by Lionel Messi, Bad Bunny, and Timothée Chalamet, with some outlets also mentioning Lamine Yamal. The specifics of the campaign and its participants are somewhat inconsistent across reports, but it appears to be a high-profile promotional effort for the 2026 World Cup.