Macy's is having a "Black Friday in July" sale, offering deals on various items such as summer essentials, home goods, and back-to-school necessities. The sale appears to be part of a larger trend of retailers starting black friday sales early, with some outlets reporting underwhelming crowds and deals in the past. It is unclear how the current sale is being received by shoppers, with some outlets promoting the deals as "incredible" and others expressing skepticism about their value.