new york city hotels are offering immersive 'wicked' experiences, with some hotels allowing guests to "stay like wicked". there are also reports of a 'wicked' pop-up in the city featuring exclusive merchandise and props, as well as a multi-room immersive experience in a nyc townhouse. the scope and details of these experiences are not entirely clear, but they appear to be part of a broader effort to bring 'wicked' to life in new york city.