Marketing for the movie Spider-Man: Brand New Day may have revealed the debut of the Grey Hulk in the Marvel Cinematic Universe. The film's marketing has also provided a first look at a design for the Grey Hulk, as well as a scene of the character fighting Spider-Man. However, reports about the movie's villains and characters are not consistent, with some outlets mentioning the X-Men or Jean Grey, while others focus on the Grey Hulk.