Sony’s Tom Rothman Calls on Theaters to Provide a Better Consumer Experience: “Get Off the Ad Crack”

The Hollywood Reporter·Apr 13

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Tom Rothman of Sony is calling on theaters to improve the consumer experience. He has urged theater owners to reduce the amount of time spent on pre-movie commercials and trailers, with some reports specifying a current duration of 30 minutes. The exact details of his proposal are not entirely clear, with some outlets also mentioning the possibility of enforcing longer windows, but it appears he is advocating for a change in theater practices.

Full coverage

Sony Pictures Boss Tom Rothman Urges Theater Owners to Stop Having 30 Minutes of Trailers and Commercials Before Movies Start: ‘Get Off the Ad Crack’

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nerdist.com·Apr 14

Sony Motion Picture Chairman Tom Rothman gave props to Netflix and Paramount as they circle Warner Bros: they respect theatrical. Read more below.

facebook.com·Jan 12

View original report at The Hollywood Reporter ↗

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