Samsung is promoting a concept called "Your Companion to AI Living", which appears to be related to the company's efforts to integrate artificial intelligence into daily life. The promotion is being highlighted at New York Times Square, as well as at events such as CES 2026, where Samsung unveiled its vision for connected innovation. The exact nature and scope of "Your Companion to AI Living" are not entirely clear, but it seems to be part of a broader push by Samsung to support AI-powered living.