Starbucks CEO Brian Niccol Reveals the Big Changes Already Boosting Sales
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Starbucks is undergoing significant changes under the leadership of CEO Brian Niccol, with some reports indicating these efforts are already boosting sales. The changes include the use of technology, such as an AI barista, and a major turnaround effort that is reportedly ahead of schedule. However, the transformation also involves layoffs and store closures, with the exact number and locations of affected stores not specified.
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