Store Brands Outpace National Brands in First Half of 2026, Circana Data Shows

Store Brands·6d ago

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Store brands have reportedly outpaced national brands in sales during the first half of 2026. Data suggests that private label products have reached a record market share, with nearly a quarter of all US grocery units sold being store brands. However, the exact sales figures and trends for 2026 are not entirely clear, with some reports referencing 2025 data.

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Store Brands Outpace National Brands in First Half of 2026, Circana Data Shows

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Store Brands Outpace National Brands in Unit Sales During First Half of 2026

Nearly a quarter of all US grocery units sold are now private label

Store Brands Hit Record Market Share in First Half of 2026

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