PepsiCo Joins The F1 Paddock With Mercedes
✦ NabkaNews BriefAuto-summarized from multiple outlets · verify with the source
PepsiCo has formed a global partnership with the Mercedes-AMG PETRONAS F1 Team, with the collaboration set to begin in 2026. The partnership is described as a landmark deal, although the specific terms and details of the agreement are not clear. The deal is said to involve several PepsiCo brands, including Gatorade, Sting, and Doritos.
Full coverage
1
PepsiCo·Dec 22
Beverage Industry·Dec 23
thenationalnews.com·Dec 64
iSportConnect·Dec 35
marketech apac·Dec 36
Speedcafe.com·Dec 37
FormulaRapida.net·Dec 28
Time Out Abu Dhabi·Dec 10