A music video streaming service called ROXi is launching in the US, with plans to be available on broadcast TV through a partnership with Sinclair. The service will also be accessible on smart TVs and may offer free streaming, with some outlets suggesting it will utilize ATSC 3.0 technology and offer voice-activated features. Details of the launch and the service's exact offerings are still emerging, with some reports also mentioning a management buyout and plans for expansion.