Rivian has launched a hands-free driving feature, described in some reports as semi-autonomous, with an accompanying ai assistant. The company has also announced the development of a custom silicon chip and a next-generation autonomy platform, with some outlets specifying the inclusion of lidar for level 4 self-driving capabilities. The feature will be available as a subscription or a one-time upgrade, with prices reported to be $50 per month or a $2,500 package.