Rivian has cut the price of its cheapest R1 option ahead of the launch event for its R2 model. The price reduction may be part of a larger strategy, with some reports suggesting discounts of up to $5,000 on flagship models, although there is also indication that previous discounts may have been reversed. The upcoming R2 launch is seen as a key test of the company's mass-market appeal, with the R2 expected to rival Tesla's Model Y.