The 2026 FIFA World Cup is underway, with some outlets tracking the tournament's progress, including the golden boot race and power rankings. Others are focusing on the advertising aspect, ranking the most engaging ads of the tournament, with companies such as Kalshi, Oura Ring, and AT&T reportedly performing well. The tournament has also seen record-breaking events, including the group stage closure in Seattle, and the release of the official FIFA World Cup 2026 album, FIFA Sound.