Adidas has released a short film featuring a cast of notable figures from football, music, and film to promote the World Cup. The film, titled "Backyard Legends", includes appearances by Messi, Bad Bunny, Timothée Chalamet, and Yamal, among others, although the exact lineup is unclear due to varying reports. The campaign is part of Adidas' World Cup 2026 efforts, but details of the film's content and full cast are not consistent across reports.