Why AI recommendations are becoming ecommerce’s most valuable source of traffic
✦ NabkaNews BriefAuto-summarized from multiple outlets · verify with the source
AI recommendations are reportedly becoming a significant source of traffic for ecommerce. Some outlets suggest that ai-referred shoppers have higher conversion rates and spend more, while others discuss the role of ai in ecommerce personalization and discovery. The importance of ai in ecommerce is being highlighted by various companies and think tanks, with some examining its impact on business and brand visibility.
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