Makeup brands are reformulating some of their iconic products, sparking questions about the reasons behind these changes and whether the new versions are improvements. Some outlets suggest that the reformulations may be successful, with certain foundations being described as better than before, while others imply that the changes may not be universally well-received. The reformulations appear to be a trend in the beauty industry, with several well-known brands, including estée lauder and armani beauty, updating their products.