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What’s behind Netflix’s CTV market share jump? · NabkaNews

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What’s behind Netflix’s CTV market share jump?

Digiday·Feb 24

✦ NabkaNews BriefAuto-summarized from multiple outlets · verify with the source

Netflix has experienced an increase in its connected tv market share. The reason behind this jump is not specified, but it is being examined. The cause of the increase in market share is unclear and appears to be the subject of inquiry.

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