There is a growing push for brokerage data sovereignty, with some companies taking steps to control their own listing data. Zillow has launched a platform to bring pre-market home listings to a wider audience, while other companies, such as HomeSmart, have opted out of exclusive distribution agreements. The issue of who owns listing data is a point of contention, with some companies involved in lawsuits and others undergoing significant changes, including mergers and acquisitions, amidst evolving industry demands.