T-Mobile turns T-Mobile Tuesdays into a broader loyalty platform
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T-Mobile is expanding its T-Mobile Tuesdays program into a broader loyalty platform. The move appears to be part of a larger effort to offer more customer rewards, although some reports suggest other carriers, such as Verizon, are also introducing new loyalty initiatives. Details of the expanded program are not entirely clear, but it may include new perks such as free premium in-flight drinks and a related credit card.
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