Toyota is reportedly launching a new luxury brand called Century, which will be positioned above its existing luxury brand, Lexus. The new brand is expected to offer a high level of luxury, with some outlets suggesting it will include a sporty coupe and have a strong emphasis on style and appeal. The plans for the brand, including its powertrain options, are not universally agreed upon, with some outlets speculating about its potential focus on traditional internal combustion engines or even the possibility of a supercar.