Tommy Hilfiger has launched its spring 2026 campaign, which features a range of brand ambassadors and models, including Patrick Schwarzenegger, Abby Champion, Jisoo, Travis Kelce, Marco Asensio, Lucien Laviscount, and Leni Klum. The campaign showcases the brand's spring and summer 2026 collections, including eyewear and accessories, with a style described as "modern West Coast preppy". The campaign will be brought to life through activations in multiple cities, including New York City, Paris, and London.