Instacart has released its first Super Bowl ad, which features a unique approach to marketing. The ad appears to incorporate elements of nostalgia, such as references to the 1990s, and includes mascots like the Kool-Aid Man, with a comedic tone. The campaign's message and style are open to interpretation, with some outlets focusing on its lighthearted take on "Sunday scaries" and others highlighting its use of retro elements and surrendering control to talent.