Cinnamon rolls are reportedly having a moment in New York City, with various outlets highlighting the best ones available in the city. Some outlets have compared the city's top cinnamon rolls to those from a national chain, Cinnabon, with one comparison resulting in a very close vote. The best cinnamon rolls in NYC are being featured in guides and lists from multiple sources, although it is unclear if any one bakery or location is being consistently ranked as the top choice.