A guide, referred to as the handguide, is being discussed in relation to music artists. The handguide appears to be associated with at least two different artists, as it is mentioned in connection with both J. Cole and Kendrick Lamar. The purpose or content of the handguide is not specified, but it seems to be part of a larger series or concept, as indicated by the mention of "shatter the standards" in relation to Kendrick Lamar.