The Hisense UR9 is a new tv model that is part of a larger effort to achieve the brightest and most accurate color. Some outlets are reporting that the tv is being offered at a discounted price, with one promotion even including a free 55-inch tv with the purchase of the ur9 series. The ur9 is one of several hisense models being recommended for their performance, including in terms of color and suitability for video games.