The term "pot of gold" is being used in various contexts, including fundraising events and promotions. Some organizations, such as the Colorado Eagles and Pasadena Humane, are using the phrase to raise money or offer discounts, while others, like the Portsmouth Area Ladies, are reviving traditions associated with it. The phrase is also being used to describe successes or winnings, as well as in a more literal sense to discuss the value of gold, and in a report about illicit activities.