There are reports about the untold truth of Hy-Vee, with one outlet focusing on the story behind a downtown Hy-Vee location. However, it is unclear what specific aspects of Hy-Vee are being revealed, as other outlets appear to be discussing different topics, including H-E-B and Wahlburgers, under similar headlines. The actual subject of the untold truth reports is uncertain due to conflicting information.