There are reports about the "untold truth" of various topics, including Mountain Dew and its Baja Blast flavor, as well as other unrelated subjects like Surge, Twisted Tea, and Britt Robertson. Meanwhile, Mountain Dew is also involved in a project to unveil a movie trailer, titled "Do the Dew: The Untold Stories Behind Mountain Dew", in collaboration with VaynerMedia and Golin. The nature and scope of the "untold truth" being referred to remains unclear.