Titleist has introduced a new golf ball called the TruFeel, which is reported to be the softest ball in the company's lineup. The TruFeel has been reviewed by several golfing outlets, with some noting it as a good option for certain types of golfers. The launch of the TruFeel is part of a broader update to Titleist's golf ball offerings, which also includes the expansion of the AIM alignment system to other models.