IllustrativeThe end of Fitbit? Google Health may be ready to take the reins
✦ NabkaNews BriefAuto-summarized from multiple outlets · verify with the source
Google Health may be taking on a more prominent role, with the Fitbit app potentially being rebranded as "Google Health". A Google Health Coach feature is becoming globally available, and a related AI health coach is launching. The Fitbit brand's future is uncertain, with some outlets discussing the potential end of Fitbit as a distinct entity.
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