Blake Lively is facing online backlash, with some reports suggesting it may be affecting her career, including a potential loss of $40.5 million. The criticism appears to be related to her involvement in the movie "It Ends With Us", which has been surrounded by rumors of behind-the-scenes issues and a lawsuit. The nature and cause of the backlash are being debated, with some outlets defending Lively and others examining the broader cultural context of the criticism.