There is a trend of athletes founding their own brands, with various ventures emerging in the athletic and sports industry. Some of these brands are focused on apparel, such as those founded by individuals with ties to companies like Lululemon and Nike, while others are involved in areas like brewing and technology, such as Athletic Brewing and Hudl. The rise of athlete-founded brands appears to be a growing phenomenon, with athletes increasingly using their influence to build their own platforms and companies.