There appears to be a trend of obsession with something, but the subject of this obsession is unclear, with various outlets suggesting it could be a tv show or movie called "Obsession", a nostalgic trend for 2016, or even a type of viral squishy toy. Some outlets are discussing a specific star or a review of a Blumhouse production, while others seem to be referencing unrelated topics. The reason for this obsession is also unclear, with different outlets providing different possible explanations.