The phrase "the cowboy rides away" is being associated with multiple entities, including a bull rider named Cooper Davis and a musician named George Strait. It appears that Strait has been on a final tour, which began 11 years ago, and has a song and lyric video titled "The Cowboy Rides Away". The phrase is also being used in other contexts, including a reference to a cowboy from Fort Stockton and a potential retirement announcement from Davis.