Unwind routines are gaining popularity on tiktok, with some users sharing their experiences with smart alarm clocks that help them establish a relaxing bedtime routine. Some outlets are highlighting specific devices, such as the loftie and hatch alarm clocks, as well as other sleep tech devices, that can aid in improving sleep quality. The trend appears to be part of a broader focus on self-care and relaxation, particularly in the form of "soft evenings" that prioritize unwinding and skincare routines.