Xbox has announced a price increase for its Game Pass service, with some outlets reporting a 50% hike for the Ultimate plan. The move has sparked a backlash from gamers, with some scrambling to cancel their subscriptions. Microsoft is attempting to defend the increase by stating that it aims to add more value to the service, although there are conflicting reports on the company's plans to address the price change, including a statement from an Xbox boss suggesting a desire to make the service more affordable.