Rivian has introduced a new ai assistant that is reportedly able to understand the intent behind a user's voice commands. The assistant, which can be activated with a "hey rivian" prompt, is said to offer full vehicle control and may potentially render traditional infotainment systems, such as carplay, unnecessary. The development of this technology has drawn attention, with some outlets suggesting that other companies, like ford, may be following rivian's lead in introducing similar ai assistants.