Every spring, top bloggers and fashion magazine leaders come together to unravel the mystery of what makeup trends will be popular next season. This summer, some especially welcome discoveries included long-lasting makeup solutions that are lightweight and natural-looking in the Israeli heat, as well as vibrant colors and sparkles that will complement any look.
One of the main challenges of summer makeup is to create a striking and memorable look using a minimal and precise number of products so as not to overwhelm your skin and your appearance. To bronzer or not? To blush or to powder? How to finish off your lips without overdoing it? And how to do your eye makeup in July-August in two hours without looking like the Joker? We answer these important questions with our latest tips and tricks for Summer 2024, plus some product recommendations that will take you straight to the look you’re after.
And if, like us, you’ve been saying “I gotta get somewhere” three times a day lately, then this guide is just for you. Because all the products on the list can be found at James Richardson, the duty-free store that’s like a candy shop for beauty lovers. Shop your heart out with a huge selection of perfectly arranged, new and old brands, including hard-to-find brands like NARS and Helena Rubinstein, and sample-sized products you’ll desperately need for the holiday season. But before you head out, make a note of what you’ll buy in store for the perfect look around the world.
Color Mascara
Purple, green, orange, all the colors of the rainbow. Colored mascara is not only a hot trend, but it’s also a quick and easy way to add a refreshing splash of color to your look without straining your face in the heat. This little touch instantly elevates your look and transforms a mundane look into a festive one. If you’re feeling more creative, let your creative spirit guide you and finish off your look with a matching, similar or complementary eyeliner or eyeshadow. With colored mascara, the color combinations are endless and you can be sure that no one else in the room will have the same look. Give it a try. If you’re not so daring, a touch of blue mascara is totally fine without the eyeshadow and fuss. If you buy L’Oreal mascara, consider adding three more products, one of which will be free.
Pearl Skin
Glowing, dewy skin never goes out of style. This time it’s called “pearl skin,” which is thankfully a little less humid and sweaty than the glass skin trend. You don’t want to look like you’ve been in a jar of gefilte fish, do you? So how do you get that coveted glow? In Israel, it’s mostly by going outside between 5am and 7pm. If you want to add more moisture and radiance to your natural July-August charm, a quality moisturizing skincare will do the trick. You can also cut down on the use of powders and opt for cream or liquid versions of products like Clarins’ tanning serum or NARS’ liquid blush, which has been shaking up the cosmetics industry for the past few years.
It’s hard to survive in a scorching hot country without a powder to set everything in place, so we recommend applying one of Dior or Estée Lauder’s perfect powder highlighters over your powder for that effect. Secretly, Jade’s highlighter will do the trick too. Apply highlighter to your cheekbones, tip and nose, under your outer brows and anywhere else the sun naturally hits, and you’re done. Remember the Clean Girl beauty trend? This is the continuation of that story. To precisely apply highlighter to your brow area, use Kylie’s shimmery highlighter pencil.
Blue Eyeshadow
Is it the 90s again? Dark, light, sky blue grey, metallic, shimmery or completely matte, the blue eyeshadows of the 90s and early 2000s that have fascinated us for years are back in a big way. If you are haunted by memories of your school counselor and are afraid to recreate that look, try a more contemporary color scheme by applying a graphic eyeliner or a light sky blue eyeshadow in the inner corner of your eye. In MAC’s amazing selection, you will find quality eyeshadows in the color you want that will never disappoint.
Be warned: blue eyeshadow doesn’t look good on everyone. If you have blue eyes, thank the Creator and avoid this trend, as it will have the opposite effect of accentuating your natural, desirable blue. Brown eyes are in the spotlight here, but let them shine! That rarely happens with brown eyes. But there are no real rules in makeup, so in short, do what your eyes please. Your leave, your rules.
Soft and blurry lips
Can we really call this a trend? Haven’t we always done this? Anyway, experts and fashion magazines declare that summer 2024 will be characterized by a light, sophisticated, everyday lip look. To achieve this look, just take a little bit of your favorite matte lipstick (we especially recommend MAC’s Maximal Silky or Powder Kiss Velvet Blur) on your finger and dab it on your lips until it’s a little more pigmented than usual (yes, we love MAC, you know that). And you’re done. You’re ready to stroll the Riviera with a hassle-free look. Well, 0.5% effort. Other high-quality lipsticks that we particularly like can be found in the Dior and Clarins selections. It’s all about the budget.
Doll Blush
The craze of pop singer Sabrina Carpenter continues to influence our cheeks. Her iconic blush look takes us to a face that is somewhere between a porcelain doll and a Bratz. How to achieve it? It’s very simple. Apply a generous amount of pink blush on your cheekbones. For a truly doll-like face, choose the regal fuchsia of Cicely’s Le Fito Blush. Wow, how beautiful! Softer shades are also part of the trend and can be found in high-quality products from Estée Lauder. By the way, Estée Lauder offers 50% off your second product. To make this rosy hue last, start with Baineta’s creamy blush or NARS liquid blush and layer a powder blush on top. Go ahead, Sabrina Carpenter. Go sailing to an exotic beach and dance on the shore accompanied by a group of handsome mulattos.
Remember: there’s no one right way to apply blush. You can apply it on your cheekbones or on your cheekbones or both, pulled towards your temples or not, or dab a little on your forehead, nose or chin. Just like with bronzer, highlighter or contouring, the right way to apply blush is one that works with the shape of your face. To find the right way, consult the numerous online guides on the subject, or rely on your visual wisdom to help you apply the blush that looks best on you.
Orange, orange, orange
Orange lips, peachy cheeks. Orange is the new trend this summer. For a sweet, nostalgic sun-kissed look, nothing beats this warm hue. Orange blush is already peeking out from under every fresh (or sweaty) corner. The most beautiful shades to add a playful glow can be found at Benefit or Clinique. Lipstick. You already know where we love to shop. And the best part is, you can find all the products on this list in one store. Do you know where it is?
Of course, for those in a hurry, parents, and those who don’t want to do all the shopping, Duty Free allows you to order everything you need in advance and just go and pay on the day of your flight. That’s right, just like you can pre-arrange your medical insurance, travel packages, rental cars, and hotels, you can also pre-arrange all your duty free shopping and pick it up at your convenience when you take off or land.
To order duty free from home before your flight, click here >>
Collaboration with James Richardson
